Fungarium

Objective
Develop a sustainable packaging and branding concept for a fungi terrarium, tailored for the company Bewilder.
 

Sustainability Focus
The packaging was designed to be modular, with a second life as a lampshade, promoting extended usability and reduced waste.
 

Visual Rebranding
The brandmark incorporates organic brush strokes to create a wabi-sabi aesthetic, reflecting the natural and wild beauty of the product. The pattern on the packaging sleeve/lampshade was created through handmade mark-making using real mushrooms and Chinese ink, then digitized to preserve intricate details. This process resulted in a sophisticated, nature-inspired pattern that enhanced the packaging’s relevance and visual appeal.