Glacial kone

Objective
A conceptual branding project for an ice cream shop, featuring a cohesive range of

crafted collaterals
 

Interesting Features

• Brandmark: The letters "K" and "G" coexist through negative space, creating a clever logo

• Pattern Design: The brandmark is also repurposed into a pattern that mimics the texture
  of an ice cream cone

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Style & Aesthetic

• Mascot: Simple, cute character design adds charm and personality to the brand

• Color Palette: Refreshing tones of ice blue and yellow evoke a playful, and inviting feel