Objective
Design an intuitive and emotionally compelling packaging concept that embodies cherished moments while aligning with Lee Hwa Jewellery’s brand identity.
 

Competition
In my first year of polytechnic studies, Lee Hwa Jewellery collaborated with our school to host a packaging competition, seeking fresh and innovative ideas that honored their well-established brand. With this design, I attained first place in the competition.
 

Design Concept
The packaging was crafted to capture the emotions and meaningful words behind treasured moments, creating an intuitive and heartfelt unboxing experience.

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