Tuckshop Logo

Objective
Create a branding and collateral set for a simulated traditional tuckshop specializing in pastries, incorporating symbolic elements that reflect its cultural identity.
 

Design Concept

• Logo Elements: A classic signboard with Chinese characters translating to "My Little Tuckshop," paired with an illustration of a grandmother to evoke warmth and nostalgia.

• Singaporean Identity: The "little red dot" embedded in the English text symbolizes Singapore, reinforcing the shop’s local roots and heritage.
   

This design ensures an instantly recognizable and culturally resonant brand identity.